A purpose discovery workshop helps a brand discover its true purpose other than selling its product or services. Here are a few reasons why startups should perform a purpose discovery workshop:

1. A purpose discovery workshop will help you better understand your customers. 

2. A purpose discovery workshop will help you identify what makes your brand unique. 

3. A purpose discovery workshop will help you develop a clear and coherent brand message.

4. It will help you connect with your audiences on a deeper level.

5. It will help you create a lasting impression.

6. It will help you determine your brand’s true purpose. 

1. A purpose discovery workshop will help you better understand your customers

Your customers are the lifeblood of your business, so it's important to understand their needs, wants, and values. By performing a purpose discovery workshop, you'll be able to gain insights into your customers that you wouldn't have been able to get from simply observing them or conducting customer interviews. This deeper understanding of your customers will be invaluable as you develop your brand strategy and marketing initiatives moving forward. 

2. A purpose discovery workshop will help you identify what makes your brand unique

In today's competitive marketplace, it's more important than ever to differentiate your brand from the competition. A purpose discovery workshop will help you uncover the unique aspects of your brand that make it special and worth paying attention to. This exercise can also help you come up with a positioning statement that succinctly captures what makes your brand different and compelling.

3. A purpose discovery workshop will help you develop a clear and coherent brand message

Having a clear and consistent brand message is essential for captivating your target audience and inspiring them to take action (i.e., buy your product or use your service). During a purpose discovery workshop, you'll develop messaging that is aligned with your brand's unique value proposition and differentiated position in the market. This exercise can also help ensure that everyone in your organization is on the same page when it comes to talking about your brand externally.

4. It will help you connect with your audiences on a deeper level. 

When you know your brand’s true purpose, it will be easier for you to connect with your audience on a deeper level. You will be able to create content and experiences that resonate with them on a personal level. As a result, they will be more likely to become loyal customers and ambassadors for your brand.

5. It will help you create a lasting impression.

In today’s world, there are thousands of brands competing for attention. If you want your brand to stand out from the rest, you need to create a lasting impression. A purpose discovery workshop will help you do just that.

6. It will help you determine your brand’s true purpose.

Your brand’s true purpose is more than just selling products or services. When you discover your brand’s true purpose, it will be the driving force behind everything that you do. It will also be the reason why customers choose your brand over others. 

A purpose discovery workshop is a powerful tool that can help startups understand their customers, identify what makes their brand unique, and develop a clear and coherent brand message. If you're serious about building a successful business, then adding a purpose discovery workshop to your branding strategy is definitely something to consider!

At Legs Brands™ we offer a purpose discovery workshop. The workshop can be held in-person or remotely depending on your location and preferences. We highly recommend this workshop for any sized business. To learn more about our purpose discovery workshop, click the button below.