BRANDING ARCHITECTURE

At Legs Brands, we offer a full suite of services to elevate your presence and carve a niche that resonates with your core values.

Our expertise lies in crafting a brand narrative that not only speaks volumes but also builds a lasting legacy. We understand the pivotal role of branding—it's the scaffolding that supports your vision, the stride in your step towards market dominance.

    • Brand audit

    • Culture audit

    • Strategic analysis

    • Competitor analysis

    • Industry trend analysis

    • Consumer behaviour & shopping insights

    • Surveys

  • Identity

    • Name, tagline, slogan & tone of voice

    • Philosophy, belief system & values

    • Personality, character, language

    • Brand-customer relationship

    • Guidelines

    Visual

    • Logo, brand mark, icons

    • Typography & colour choice

    • Imagery

    • Illustration & animation

    • Photographic & film styling

    • Persona mapping

    • Naming

    • Purpose discovery & implementation

    • Positioning

    • Objectives

    • Communication guidelines

  • We create various touch-points for your brand based on your needs. Here are a few examples:

    • Websites

    • Catalogues

    • Stationery (business cards, letterheads, envelopes)

    • Signage

    • Promotional items

    • Brochures (print & digital)

    • Merchandising

  • We create various packaging (outer, inner & product solutions) for your brand based on your needs. Here are a few examples:

    • Labelling (product & transportation)

    • Bottles & cans

    • Boxes (also incl. sleeves, tags, tissue paper, inserts)

    • Adornment packaging

    • Vehicle wraps

    • Tote bags

  • We help businesses create their complete online platforms & presence from Shopify stores to setting up delivery partners, implementing profiles on review platforms and an inbound marketing strategy

  • 1. DISCOVERY

    We take time getting to know your vision, idea, industry and audience. We research online, survey, interview and study to understand the pain points and the opportunities from a human perspective.

  • 2. DEFINE

    We help align your stakeholders with workshops and discussions to haromize priorities and objectives. This helps us to focus our creative development and strategy for your needs.

  • 3. INVESTIGATE

    With a brand strategy or a creative brief in hand, we investigate all possibilities. We present a variety of choices, and then we begin to make magic.

  • 4. EXECUTE

    After much testing, analysis and distillation, we begin the execution process for the world to realize your worth and purpose. We work with developers, printers and producers to deliver award-winning work that outshines and captivates.

CASE STUDIES

CLIENT: HEY JOE BREWING CO.

CLIENT: AMAPARTS

CLIENT: THE NEW PARADIGM

CLIENT: AHTI INTERIORS

Are you a business owner looking to build your brand? Or a creative looking to find work? Get in touch.

  • We tailor every collaboration to bring the best possible solution to our clients. We work with industry-recognized professionals to elevate the authenticity & quality of our work.

    Our projects always uncover and present unique storytelling shaped by purpose, meaning & uniqueness.

  • Our ambition is to uncover an authentic, genuine identity at the core of the business or project at hand.

    We work with our clients to create bulletproof concepts, multi-layered brand personalities, recognizable visual identities & immersive experiences that exceed expectations.

  • Humanising your business.

    We offer modern branding development strategies coupled with traditional methodology. Embedding purpose at the core of your business by using Ikigai 生きがい

  • It's not a sprint, it's a marathon.

    Legs helps you to prepare your business to walk a long journey with your customers.

  • Create a direct relationship with your tribe

    Build a Direct-to-Consumer business model to accommodate for the surge of online shopping. We have built websites that have won web design awards.

RATIONAL IN OUR APPROACH; CREATIVE IN DELIVERY

We approach every challenge with fresh thinking, sensibly avoiding ordinary and always thinking out-the-box to enrich each project.

EXPERIENCE & INVESTED

Creative thinkers, designers, strategists, writers and project managers.  A team drawn from a plethora of backgrounds, all striving to change the behaviour of society.

THE WORLD IS CHANGING, ARE YOU?

We believe in a world of rapid, constant change, there has never been a greater need for bold brands that seek authenticity and uniqueness.