CLIENT: AHTI INTERIORS

A SUSTAINABLE B2B BATHROOM COMPANY OPERATING IN BALI, INDONESIA

Ahti Interiors presented us with a mission: to encapsulate their heritage of Scandinavian-inspired design and commitment to sustainability into a brand that speaks to the discerning tastes of contemporary customers. Our challenge was to weave their values of integrity, eco-consciousness, and impeccable craftsmanship into a visual narrative that stands out in the crowded space of luxury interior design.

    • Customer Research

    • Market Analysis

    • Trend Analysis

    • Competitor Analysis

    Extensive secondary research was undertaken to distil unique insights that strategically positioned Ahti Interiors. This involved analyzing industry reports, customer feedback, and competitor benchmarks, focusing on markets within Indonesia, Singapore, Dubai, and London to ensure a global perspective informed the brand's approach.

  • Our concept for Ahti Interiors revolved around sculpting a brand experience that embodies the serene elegance and functional minimalism of Scandinavian design, appealing to a clientele that values both style and sustainability.

    • Brand Positioning & Architecture

    • Persona Mapping

    • Communication Guidelines

    In developing Ahti Interiors' Brand and Visual Identity, we've curated a sophisticated and flexible visual narrative that encapsulates the brand's Scandinavian-inspired aesthetics and their sustainable ethos, targeting a demographic that appreciates luxury with a conscience.

  • In the realm of luxury interior design, establishing a unique brand identity is paramount. Our agency shaped Ahti Interiors' visual identity by infusing their Scandinavian design heritage with modern, sustainable elements, creating a distinctive image that stands out in the market.

  • items:
    - email signatures
    - business cards
    - letterheads & envelopes
    - packaging design
    - social media content

  • The website we developed for Ahti Interiors revolutionizes the B2B eCommerce landscape, offering a seamless Request for Quote (RFQ) system. This intuitive platform not only showcases their luxurious Scandinavian-inspired products but also simplifies the procurement process, enabling business clients to easily submit and manage their orders. With its sophisticated design and user-friendly interface, the website enhances the purchasing experience, reflecting Ahti Interiors' commitment to quality, both in their products and customer interactions.

 

OVERVIEW: RESEARCH & BRAND ARCHITECTURE

INSPIRED LIVING IS HERE, WITH AHTI.

Ahti Interiors pioneers in delivering bespoke bathroom designs that merge sustainability with luxury, catering to the refined needs of architects, interior designers, and property developers. With their Scandinavian-influenced aesthetics and environmentally conscious approach, they redefine elegance for modern living spaces.

PERSONA MAPPING

  • In our tailored approach for Ahti Interiors, we conducted extensive workshops and strategy sessions to develop a detailed understanding of their market, resulting in the identification of key demographic and psychographic profiles to inform and guide the brand strategy effectively.

  • Our detailed analysis for Ahti Interiors revealed nuanced soft insights into the psychographics of their clientele, highlighting a strong inclination towards wellness and the pursuit of a harmoniously designed living space.

Bathroom interior display in Villa

WORKSHOPS & RESEARCH

  • In our Purpose Discovery Workshop, we delved into the core of Ahti Interiors' brand ethos, while the Naming Workshop was instrumental in crystallizing a brand name that's as distinctive and refined as its designs.

  • A series of secondary research was conducted to establish insights into:

    - Industry analysis
    - Trend Analysis
    - Competitor Analysis

NAMING, STRATEGY & POSITIONING

  • The naming process for Ahti Interiors was a thoughtful convergence of their Scandinavian heritage and their commitment to sustainability, culminating in a name that reflects the elegance and depth of their brand.

  • Our strategy for Ahti Interiors hinged on crafting a sophisticated aesthetic that aligns with the refined tastes of design-conscious professionals, creating a user experience that reflects the brand's premium positioning in the sustainable luxury market.

OFFERING

A RANGE OF SUSTAINABLY CRAFTED BATHROOM DESIGNS THROUGH A USER-FRIENDLY B2B E-COMMERCE PLATFORM.

This enables clients to conveniently request quotes and place orders for high-quality, sanitaryware products that are designed by market leaders in London.

EXECUTION

DESIGNED IN LONDON, THROUGH 60 YEARS OF CRAFTSMANSHIP

In executing Ahti Interiors' brand essence, our focus was to embody their fusion of sustainable luxury with the timeless allure of Scandinavian design, ensuring the brand resonates with the discerning tastes of professional clientele in the architectural and interior design industries.

  • Transforming everyday spaces into extraordinary havens of serenity and functionality. Ahti Interiors is positioned to be committed to empowering individuals, promoting sustainability, and fostering beauty in every design.

  • We arrived at a sleek, minimalistic brand that made use of a monochromatic colour palette coupled with subtle ocean and jungle hues to tie into where the company will be operating from: Bali, Indonesia.

WORDMARK

  • Our strategy led us to the decision to create a timeless contemporary design that can be applied to an array of bathroom products.

    • Neue Helvetica

    • Combination of UPPER CASE & lower case

Showcase of secondary colour palette for brand visual identity

COLOUR USAGE

    • Sea Foam Green

    • Black

    • White

    • Imperial

    • Teal

    • Sage Green

    • Mint

    • Tan

    • Copper

    • Beige

    • Dark Grey

    • Light Grey

BRAND COLLATERAL

Tote bag of logo on lady in 20's
Iphone with email newsletter

VISUAL

SIMPLE & NATURAL

For Ahti Interiors, our visual strategy entailed creating an atmosphere of sophistication and serenity that reflects the tranquil yet contemporary design, ensuring a visually immersive experience for their professional audience.

  • A minimalist and organic modernity aesthetic that creates spaces that evoke a sense of calm sophistication.

  • A dialogue of clean lines and understated elegance, speaking directly to the refined sensibilities of the audience.

 

ACUTE FOCUS ON PRODUCT IN LIFESTYLE SETTING WITH NATURAL LIGHTING

The imagery style places a focus on the product in various lifestyle settings. This showcases the products in use in key aesthetically pleasing environments.

IMAGERY

Bathroom interior with washbasin

WEBSITE DEVELOPMENT

A REFINED DIGITAL PRESENCE

Designed to reflect a sleek offering that provides an intuitive and refined shopping experience for business clients interested in sustainable bathroom decor and sanitary ware.

Macbook mockup of website home page
iPhone mockup of Features section of website
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THE NEW PARADIGM