THE BRIEF
ORDER TAXI PARTS EASILY WITH A DATA-FREE APP
A tech concept that needed to be branded & positioned in a way to attract taxi drivers on the move by offering an easy-to-use data-free app that helps them order their spare parts online at the click of a few buttons.
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In-depth research and analysis was performed to allow us to uniquely position the brand.
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Through a purpose discovery branding workshop, we set out to create a simple to use app that could be accessed anywhere at any time. A data-free app in which you can order spare parts for your taxi - allowing the driver to stay on the road.
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Brand identity modelling showcased a concept that is the smartest way to stay on the road. Taxi spares at everyone's fingertips. Hassle-free and easy to use.
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items:
- stationery
- staff uniforms
- sales material + trade presenters
- promotional material -
We undertook the UI design of the app. Simple, colourful and easy-to-use.
OVERVIEW
SOUTH AFRICA’S FIRST TAXI SPARE-PARTS DELIVERY APP
Amaparts is a mobile app that is positioned to provide the taxi industry with a fast and effective way of staying on the road.
OFFERING
A DATA-FREE WAY OF KEEPING THINGS MOVIN’
Shifting the current mindset of the taxi industry to adopt technology into their everyday lifestyle.
To create ease & efficiency for the taxi industry through the use of technology.
‘’Amaparts takes pride in keeping taxis moving, a simple solution app your fingertips. It’s our sole mission.”
EXECUTION
KEEPING THINGS SIMPLISTIC
Creating synergy for the taxi industry through simplistic technology. To keep the taxi industry moving into the right direction - into the future. A mission is to alleviate stress within the taxi industry and to essentially make taxi life for everyone more enjoyable.
Through a simple mobile solution that delivers taxi spares to the customer’s doorstep. As easy as 1 2 3.
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Geared towards highly busy people, the app had to solve a simple issue - time. By creating a delivery service, the taxi driver, owner or manager could focus on building their business.
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Vibrant, colourful and localized. Big and bold. The branding architecture was unique and modern
VISUAL
IMPACT-DRIVEN APPROACH
Amaparts had a big dream - to get a taxi spare to every taxi in South Africa. Many taxi drivers feel compelled to drive longer hours to meet their needs, by providing a time-saving service, the idea was to help alleviate the stress of having to stop your shift due to a car malfunction.
