A PROTOTYPE FOR NEW ESTATE LIVING

In-depth research and analysis was performed to allow us to uniquely position the brand - competitor analysis & positioning.

Driven by environmental responsibility & regenerative principles & powered by renewable energy, Provenance reimagines urban development on the African continent for living, work & recreation, all surrounded by edible plantations.

We set out to create a thought-provoking inclusive brand that leveled with its audience and said ‘hey, we’re in this together.’

A rebrand of the identity and visuals were undertaken in order to layer the brand as a means to give it more personality.

items:
- stationery (business cards etc.)
- email server & signatures
- splash website
- concept brochures
- investor brochures

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- website
- social media setup

Provenance Future City provides ground-breaking interventions that have a high impact on diverse communities, leading to real and lasting transformation in areas like renewable and affordable energy, food security, sustainability and green stewardship, education, clean water resources, job creation and economic growth in the KwaZulu-Natal province.

Smart. Green. Safe. Sustainable. The Provenance mission was to create a habitat where humans & nature thrive. An environment like no other place on earth. A city of the future.

Provenance is a redefinition of urban living and a model of the way diverse communities can coexist in harmony with each other and with the planet.

Provenance is a place where multi-cultures and multi-generations can thrive within the context of secure, smart and sustainable eco-villages.

Based on an inclusive, future-forward thinking model, Provenance incorporates residential, retirement, tourism, affordable housing and student accommodation, as well as an equestrian estate and community-oriented centres, all within a safe and secure sustainable environment.

Focussed on economic growth and sustainability, Provenance aims to play a key catalytic part in stimulating the regional economy of the province & the national economy of South Africa.

It provides skills development through international institutions, stimulates redevelopment of underdeveloped communities & enterprise zones, &redresses gender imbalances in business. Provenance provides innovative, eco-conscious business solutions for each person & every business.

In line with future sport and recreation trends, Provenance aimed to provide an abundance of indoor and outdoor activities designed to foster health and wellbeing. This includes green open-air activity parks, an aqua park, state-of-the-art outdoor and indoor fitness facilities, as well as over 300 km of natural biking and hiking trails.

Community is at the heart of Provenance, which offers nature parks and game reserves, walkable districts, an historical museum, a state-of-the-art heritage centre, and recreational and sporting equestrian participation through polo fields and an equestrian centre,

Provenance also recognises the integral role that spirit plays in growth and development - in a holistic appreciation of the universe, where everyone and everything is seamlessly connected.

There is a direct link between love and community development. Love improves health and wellbeing, defines purposes, and strengthens communities and community life.

Provenance plans to host potentially the largest sustainable education hub in the province of KwaZulu- Natal, where students at all stages of development can learn through the latest innovations in pedagogy and technology, across the most advanced learning institutions.

The coming together of Provenance’s green landscapes, sustainable design, state-of-the-art smart structures, leading-edge innovation and futuristic technology inspires creation beyond imagination. Provenance aims to provide a collaborative and connected environment, where next-generation infrastructure and technologies allow creative industries to flourish.

Provenance is also committed to its role in the collective action that global policymakers are taking to achieve a better and more sustainable future for all, according to the Sustainable Development Goals and the AU’s Agenda 2063.

Provenance aims to utilize technology and innovation advancements in food production, clean water and renewable energy to address the challenge of global food security in the future.

Even in tourism, Provenance aims to make a positive contribution to sustainability and nature. Provenance aims to provide world-class hospitality amenities and experiences for global business and leisure visitors.

Provenance aims to drive innovation into the future with unlimited thinking.

Built around renewable and clean energy solutions, and is shaping energy transitions in urban development, for the future.

Provenance aims to deliver leading-edge solutions to urban architecture and infrastructure, transportation systems, and security and surveillance.

Provenance aspires to include innovative data technology that leads to a more resource-efficient urban development system, enabling improved governance. Provenance aims to draw on advanced governance models and evolving organizational frameworks as the foundation for its constitution and legal structure. Its smart technology provides the highest standards in safety, security, surveillance, management and mobility. Provenance is a people-oriented smart development, with citizen-centric innovation, civilian protection services and community custodians.

The Provenance philosophy is built on balance and living well. It aims to offer a proactive preventative approach to healthcare, as well as providing a world-class integrative healthcare and wellness system, through quantum medicine, holistic herbal and alternative medicine, while being at the forefront of the latest technological advancements in healthcare and bio-technology.

Provenance presents residential homes at various price points that are suited to different income groups. Commercial viability is presented in the form of residences, offices, retail, sports and leisure experiences, medical offerings and farming activities for local and export markets.

Special attention is given to job creation & food as South Africa’s biggest commodity. Exposure to skills and development training is at the heart of this concept. Education for all ages and income groups. Upliftment and employment - full parallel integration of economic transformation.